Short-form video ads · Redding, CA

Turn scrolling into booked jobs

Short, sharp video ads for roofers, plumbers, HVAC and electricians. Built by a designer with 28 years in advertising, priced for a business with one truck. The ad playing here is a demo for a fictional brand.

$0 launch month $500/mo after Cancel anytime

Built for the trades

🏠Roofing 🔧Plumbing ❄️HVAC Electrical 🌳Tree service 🌿Landscaping 🧱Concrete 🎨Painting 🚗Auto repair Your trade here → 🏠Roofing 🔧Plumbing ❄️HVAC Electrical 🌳Tree service 🌿Landscaping 🧱Concrete 🎨Painting 🚗Auto repair Your trade here →
How it works

A straight path from attention to customers

No retainers, no jargon, no 40-page strategy decks. Four steps, and your ad is in front of local homeowners.

1

Core message

We nail down your offer, your audience, and your goal, then craft the one message that drives action.

2

Clear offer

Your strengths become a fast, clear hook: the reason someone stops scrolling and pays attention.

3

Produce & launch

I build a short-form motion ad that communicates your value in seconds, and launch it with precise local targeting.

4

Optimize & scale

Weekly performance checks and refreshed creative, refined by real data instead of guesses.

Why short-form video

Some formats burn budget.
Others multiply it.

Stops the scroll

Motion catches the eye. Your ad gets noticed before the thumb keeps moving.

Your offer in seconds

The whole pitch lands in under 5 seconds, before anyone has a chance to tune out.

Built to drive action

Every ad ends with one clear next step: call, book, or request a quote.

See what you're getting

Monthly reporting shows exactly how many leads your budget produced.

#1 ROIhighest return on investment of any ad format, per HubSpot's 2026 State of Marketing report
2.5×more engagement per impression than any other content format
73%of consumers would rather watch a short video than read about a service

Sources: HubSpot State of Marketing 2026; Wyzowl video marketing survey; industry engagement studies of sub-60-second video.

Demo ads

See what your ad could look like

Four demo ads, each built for a fictional brand to show what your trade can look like on screen. None of these are real companies. Yours gets the same treatment: your brand, your offer, your service area.

Summit Ridge RoofingRoofing

ClearFlow PlumbingPlumbing

Evergreen Heating & AirHVAC

Shasta Volt ElectricElectrical

Pricing

Straightforward pricing

One fixed monthly fee, plus the ad budget you choose. The price on this page is the price you pay.

Start free

Launch

Month 1

$0 service fee

I handle setup and create your first motion ad, so you can see real results before committing to anything ongoing.

  • Strategy and ad account setup
  • 1 custom short-form motion ad (6–8 seconds)
  • Launch with precise local targeting
  • Early performance results

Ongoing

Month 2+

$500/mo

The ongoing performance and creative work that keeps your ads effective and your leads coming.

  • Weekly performance checks and adjustments
  • Up to 1 new or refreshed ad per month
  • Monthly reporting: leads produced per dollar
  • Cancel anytime

The only other cost

+ Ad budget

100% of it goes straight to the ad platform. I don't touch it or mark it up. You set the amount and can change it anytime; most one-truck businesses do well starting around $10–15 a day.

Big-agency experience. One-truck prices.

Motion Path Media is Jesse Moffett: 28+ years in advertising, design and motion graphics. I've built campaigns at international agencies for brands including Nike, Audi and Microsoft. Somewhere along the way it became clear that the businesses worth that experience aren't the big players. Small, family-run companies are the backbone of every town, and they rarely get this level of craft at a price they can touch.

I've spent years figuring out exactly what makes a local customer pay attention, going all the way back to the early days of web banner ads. The tools are newer now — short-form video, precise local targeting — but the job is the same: make people stop, look, and call. Today that work goes to the trades in Redding and the North State.

When you call, you talk directly with the person who makes your ads.

See the design portfolio →

Your next customer is scrolling right now.

Take 15 minutes to find out how to make them stop scrolling and start calling. No pressure, just honest answers.

Book a 15-minute call

Launch month is free. If it's not working, walk away.